Home Cinema ‘The Grinch’ Global Promo Campaign Grows Several Sizes From First Movie, To...

‘The Grinch’ Global Promo Campaign Grows Several Sizes From First Movie, To $80M

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To create the custom animation and all other campaign assets for The Grinch’s brand partnerships, Universal collaborates closely with Illumination Labs, Illumination’s internal creative division that has a team of over 150 people who work out of the company’s Santa Monica headquarters and IMG Studio in Paris.

Partner specific highlights include:

For the first time ever, Puff’s is offering their holiday packaging to an entertainment property as The Grinch takes over tissue boxes with three unique designs dedicated to the Grinch, Max and Cindy Lou.

BARK, the world’s most dog-obsessed company, is partnering with Illumination Labs and Universal Brand Development to launch a limited edition The Grinch BarkBox. In addition to two of the toys, two bags of delicious treats, and one drool-worthy chew, every BarkBox includes an original Max’s Antler prop, whereby you can turn your dog into the ultimate side-kick.

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